Identity for an artisanal Italian Gelateria. The extensive design programme included packaging, promotional items, in-store graphics and interior consultation. The logo is made up of different colours, each representing a natural ingredient/flavour. The ‘D’ letterform of the wordmark is subtly used to represent the product itself as well as the various ingredients. The result is a bold, playful identity which reflects the ‘fun’ aspect of the brand and product without forgetting its wholesome roots.